Grapes with Wrath

The other day when listening to the radio they were talking about ACDC now having their own brand of wine.  This seemed very puzzling to me.  Did they say ACDC?  As in...

Shoot to thrill, play to kill
Too many women with too many pills
Shoot to thrill, play to kill
I got my gun at the ready, gonna fire at will
Yeah

When I think of ACDC the liquor that might come to mind is Whiskey or Jack Daniels.  Something hard and something strong.  I didn't give this much thought until a short time later when I heard that Motorhead was also coming out with its favorite Shiraz!  WTF???   What are these words I am hearing together..."Motorhead...Shiraz".  Like some kind of oxymoron!   

Once I got over the initial shock, I gave it a bit of thought.  Maybe this wasn't such an outlandish idea.  After all, advertising, marking, branding, it is all rigged to tap into the consciousness of it's target audience.  And face it...who is the target audience of bands like ACDC and Motörhead?  Well...its the forty somethings that blasted their music on their cassette players!  Its the heads that put on their leather vests or lumber jackets and held their lighters up at their concerts.  It's the teenage girls that blasted "Back in Black" in their 1972 Green Chevy Impalas!  (ummm...nevermind)

But how many of these forty something do you know that still giver and chuck back a mickey or 2 4 of Jack Daniels?  Well maybe a few...but unless you are in a fubar episode many of these fine folks have evolved a tad.

Yes, believe it or not, they start to choose quality over quantity.  Maybe because they can afford better stuff now or because they just don't want to spend their whole weekend hung over.  So maybe, just maybe these bands are on to something.  Their demographic has gotten older.  They still want to have a good time...and Giver...but its done now in a different way.  With some good food and good wine.

Apparently several other classic rock bands have started their own wine labels or collections, such as members of Whitesnake, KISS, Queensrÿche and Warrant.   So the next time you are looking for something a little fine and a little bad, pick up a Motörhead Shiraz!